Esri is using a What3Words-like Format in its Esri UC Marketing
A physical mailer for the 2016 Esri Usr Conference appeared at the end of December with MEET.MAP.MASTER. on the front. I tried it in the What3Words tool and it's not a place. The mailer included a number-filled infographic with data to convince the recipient to attend the event. My favorite factoid:
76% of attendees gain an understanding of what others in there are doing.Why the early mailing?
Apply your 2015 budget to the 2016 Esri UC

