Yahoo is Chasing Me Around Boston

Purple Billboard

As I warmed up for spin class I noticed the bright purple billboard facing the studio. The white letters showed the iconic Yahoo logo.

Yahoo's Billboard in Porter Square, Cambridge

I turned to the woman on the next bike and wondered aloud, "Yahoo?" And, she confirmed what I thought: no one uses Yahoo anymore. Why then would the company pay to put a "name recognition" type billboard way up high in Porter Square, Cambridge?

I had to look hard to see it, but under the giant logo, in a small font were two important words: "for mobile." Under that text were the logos for the Apple App Store and Google play.