If you are interested in the daily news related to the geospatial industry and articles on its use across a variety of industries, you likely know where to look. Industry publications like Directions Magazine, GIS Lounge, GIS Cafe, Sensors and Systems, GIS User, Geospatial Solutions and others offer press releases, interviews, and contributed and original content.
But what if you didn't know you should be interested in the geospatial industry? What if you are a banker? Or a social studies teacher? Or a fireman? How would you learn that this industry might offer solutions to problems you face in your work? That's the question communications staffers at geospatial firms are asking as they try to expand their current user bases. Where are they sharing their content beyond "geo"publications?