Here are some of the offers I saw:
|The headline and subject of CartoDB's holiday e-mail.|
CartoDB sent an e-mail to those who have accounts. It wasn't selling anything. Rather, the text pointed recipients to white papers and webinars. The final request invited software use.
To discover more of what everyone is talking about this holiday season start using CartoDB today for an even better end of year.Esri
|This link to an Esri Insider article appeared on an |
Esri-hosted Facebook group.
|Post on a LinkedIn group|
While many people are thinking about finding holiday gifts at this time of year, I think they have other goals at work. Most people I know are trying hard to wrap up end of year projects before disappearing for the holidays.
All of the efforts I describe above are, at some level, branding exercises. The organizations want to remind businesses and individuals of their brands. CartoDB's e-mail comes out pretty regularly, this was just the "holiday" edition. Esri launched The ArcGIS Book just before the user conference with much fanfare. I saw very little mention of it since then. The online version, by the way, lives at Learn.ArcGIS.com which launched a full year earlier and has not had much buzz. GeoJobs.BIZ launched in 2013 and may yet be "new" to many. URISA needs to grow its membership to feed its growing roster of events. One tweet specifically noted a (the?) key benefit: "Planning to attend a URISA conference in 2016? Join via the cyber membership sale to get registration discounts!"
I'll be curious to see what sort of geospatial holiday marketing I'll see next year. Responses to these promotions will be but one factor that determines what e-mails and posts will pop up on Cyber Monday 2016.